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Wednesday, November 14, 2007

Google shifts strategy

It used to be that Google was all about new products. While the internet giant still has new products in the works, a report in The Washington Post says Google has redirected its engineers to focus on improving existing products and technologies.

The idea behind the shift, which includes the launch of Android and OpenSocial, is to make online activity so easy for consumers that they will do everything on the internet.

"Google is trying to make itself into a ubiquitous brand where it's everywhere on the web," said Jennifer Simpson, an analyst for the Yankee Group research firm.

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